In case you were attracted by the title of this article, then you are probably interested in launching an eCommerce business. Maybe you have picked an interesting product that you want to sell and you are interested in creating an online store where you can sell this product. It’s also possible that you have not selected a product yet, but you are impressed by the numbers related to the eCommerce market. We can confirm that these numbers are quite amazing and according to the latest predictions, they will grow in the near future too. So, what does it take to start a business in this area?
Pick the products
First and foremost, you have to find out what you want to offer online and how you will get these products. The best idea is to use your interests and skills. Is there something that you find interesting? Pets? Books? Tech? Focus on these things and mix business and pleasure. Even though you can sell your own products, most retailers are selling products made from other manufacturers and/or creators. Find suppliers of these products and use their help to stock your store.
Take care of the technical things
As expected, you will have to invest in domain registration and you also have to find a suitable hosting solution. Luckily, there are many reliable sites out there that can help you like Bluehost, GoDaddy, and Namecheap. After the registration process is finished, you should select an eCommerce platform. There are many platforms of this kind out there, but if you are planning on running a small business in the beginning, then you should consider using Shopify or WooCommerce.
Consider the payment options
Ideally, you should include at least a few payment options. For most eCommerce websites today, offering debit/credit cards and PayPal as payment options is a must. Additionally, you can include other options like cryptocurrency, e-wallet solutions etc.
Once you are finished with these things, there’s only one thing left – promotion. Online store owners should evaluate and consider a few things that can help them market their website. Search Engine Optimization or SEO plays a big role in this process which means that it may be a good idea to hire a professional SEO specialist. But, this is not the only tool that you can use in this process. Email marketing, social media marketing, and content marketing have proven to be useful too.